A Viewfinder Darkly

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Pentax Sold to Ricoh

July 1 2011

by Philip Northeast

HOYA and Ricoh have agreed as of today to transfer HOYA’s PENTAX Imaging Systems Business  of developing, manufacturing and selling digital cameras and replacement lenses, digital camera accessories, security camera-related products, and binoculars to Ricoh.

A new Ricoh GXR camera unit featuring a GR Lens and an APS-C size CMOS sensor

Hoya will retain the parts of the Pentax business  involved in  digital camera modules, DVD pickup lenses, endoscopes, artificial bones, and voice synthesis.

While Ricoh’s core business is office solutions focusing on MFPs, Ricoh has also introduced many cameras to the market since its inception in 1936. Ricoh was one of the first manufacturers to launch digital cameras in 1995 and Ricoh’s current high-end compact digital cameras are well regarded in the industry.

Now Ricoh aims to establish a consumer business. As a first step to achieve this goal, Ricoh
strengthens its camera businesses. Ricoh takes it as an indispensable initiative to obtain the small and lightweight interchangeable lens camera technology, lens technology and sales channels held by the Pentax Imaging Systems Division to pave the way for further advancement and innovations in the digital camera market.



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